Accepting credit card payment from customers who shop online is a great way to enhance a business. It doesn’t matter whether you own a small business or a big business. By giving your customers the chance to shop directly from your website, you can dramatically boost your sales performance. But how do you get started with credit card processing?
Apply for a Merchant Account. A merchant account is linked to your business checking account. You can open a merchant account from a bank or a credit card company that offers credit card merchant processing services.
If you want to accept credit card payments online, you must apply for an online merchant account. Take note that it is different from a retail merchant account which involves transactions where a customer pays with his/her credit card and the actual card is swiped into the terminal.
Acquire the necessary tools. Online credit card merchant processing uses an online payment gateway system. The payment gateway system is connected to the merchant account provider or credit card processing company. The gateway is where card information are encrypted and transmitted to the credit card processing company and back to the merchant’s end. There are different types of payment gateway systems, depending on the type of credit card you want to accept.
Another essential tool that you must acquire is a shopping cart software. This virtual shopping cart will be used by customers who want to purchase from your website. It is important to make sure that the shopping cart system is easy to use, secured, and compatible with your payment gateway system.
Prepare to accept credit card payments. It’s very important to understand the process of online credit card payments before implementing such a major change. See to it that you understand the steps on how you can protect your business as well as your customers from fraudulent credit card payments and identity theft.
Get to know the processing fees you may incur for each transaction. Since the specific fees vary depending on the credit card processing company, you should take the extra time reading the Agreement to avoid unpleasant surprises later on.
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About the Author:
Melanie James has spent the last 14 years working with businesses to implement quick, effective and inexpensive changes to their businesses to increase productivity and their bottom line.