If you would like to accept credit card payment online, then there are two important steps that you need to do. First is to apply for a merchant account and second is to choose a shopping cart software.
The virtual shopping cart is what your customers would use to choose products from your online store. The software will be linked to a payment gateway system which will be the connecting path to your credit card processor.
In this article, we provide tips on how you can choose the right shopping cart for your business:
Installation. Unless you are a programmer or a computer software expert, then it’s best to choose a shopping cart that will be easy to install on your website.
Customization. Will you have the option to customize the look and features of your shopping cart so that it complements the design of your business website? If you know HTML or PHP or if you have an in-house web designer, then you should choose a shopping cart system that will give you the option to tweak its design and functionality using these languages.
Customer Support. Will you be provided with the assistance and support you need particularly with regards to the technical aspects of managing the shopping cart system? Is there a customer service hotline that you can call 24/7? Are the customer service representatives well-trained and knowledgeable to help you with your issues?
User-friendly. You do not want your customers to have a difficult time figuring out how to use the shopping cart. See to it that the process is simple, from choosing the products to purchase, finalizing the order, up until the checkout.
In case the customer wants to cancel some items from the shopping list, make sure that he/she will be able to do so easily, without having to start the whole process of choosing products all over again.
Upgrade Options. Maybe you are a new business with a small line of products to offer but don’t forget to consider the future growth of your company. Will you be able to upgrade your shopping cart without hassle at any time you need to?
Many shopping cart companies offer a free downloadable version so you can check out the actual features of the system. It is recommended that you do not rush in making a choice but rather take your time in comparing and evaluating your options.
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About the Author:
Melanie James has spent the last 14 years working with businesses to implement quick, effective and inexpensive changes to their businesses to increase productivity and their bottom line.