Accepting Credit Cards Online: A Strategy to Increase Your Business

Online marketing is the modern way to do business. If your business already has a website, then you have already noticed an increase in your sales and customer potential.

Aside from creating a professional business website and making sure that its user friendly, there is another thing that you need to consider. What, you may ask?

Accept credit cards. Accepting credit cards from your customers will not only boost your sales, it will also give your business a better reputation.

Accepting Credit Cards Online Is A Must!

As we all know, almost everyone who is old enough to qualify for a credit card have one. And it is also a well-known fact that everyone who owns a credit card obviously use it in making purchases whether at regular stores or at online retail shops. Imagine how many potential sales you will be losing just because your customers are not able to purchase from you using their credit cards.

When a prospective buyer visits your business website and sees a product that he wants, your buyer might get disappointed to find out that your business only accepts cash purchases. The next time around, this same buyer may not even bother to visit your website again because he knows that you’re not accepting credit card transactions.

Advantages of Accepting Credit Cards Online

Remember, people always prefer what is more convenient for them. With a credit card, a person can instantly purchase a product he likes in just a few, simple steps without even going out of his house or office. This enormous convenience is one of the major reasons why most people prefer online shopping.

Another reason, is of course, most often than not, they don’t have the cash to make the purchase at that very moment.

A credit card gives your customers the opportunity to buy the product they want in advance, and pay them at a later time when they have the money.

Protect Your Customers

However, accepting credit cards require that your business can assure the security and safety of your customer’s personal information. With the prevalence of identity theft and credit card fraud, customers are also wary about making online purchases. Thus, it is very important that your website is embedded with SSL or Secure Socket Layers of at least 128 bit.

Customers will know that you are using SSL encryption when they see a padlock icon at the bottom right side of their browser. This way, your customers will feel at ease at placing orders and filling up their credit card information at your website.

Another credit card marketing strategy that your business needs is having a customer support system. When you accept credit card payments, you should be able to provide quick response to your customers regarding the status of their order, the status of their payment as well as the shipping details about their orders.

Be sure that you can provide support to your customer’s queries about matters concerning their purchase.  Following these credit card strategies will surely increase your customer base and boost your sales in no time.


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About the Author:

Melanie James has spent the last 14 years working with businesses to implement quick, effective and inexpensive changes to their businesses to increase productivity and their bottom line.

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