If you’re an online homebased business owner, then you need to start thinking about creating or acquiring a plan to automate your marketing. Since most online businesses make use of an automated system in promoting their products and services, you’ll find it harder to keep up with the competition if you don’t start thinking about your own marketing plan.
1) Set up your “capture page”.
What is a capture page? It is a page that contains a teaser of information. The viewer would be required to enter his e-mail address in order to be able to read the rest of the information. By presenting a compelling reason, you can capture the reader’s interest and make him want to know more.
Capture pages are great to start building your e-mail list. Not only will you be able to collect e-mails, you’ll also be able to get in touch with people who are really interested in your business.
2) Follow up through e-mail.
Use the e-mail addresses you collected in promoting your business to your new prospects. These people opted to be part of your e-mail list because they’re interested the information on your site. Take this opportunity to give them updates or offer them more information.
Just be careful not to bombard them with marketing e-mails so often that they would want to be taken off from your list. Send e-mails at intervals. You may want to think about setting up a series of automated messages that a program like can send out for you. Using these services you can set up a series of messages that will be sent to your mailing list automatically and sent at the interval that you set.
3) Make a voice broadcast.
Aside from e-mail marketing, you may also choose to follow up with your prospects through voice broadcasting. This is done by recording a voice message and then using an automated system to call your prospects.
There are many voice broadcasting services you can use such as voiceshot, probuilderplus, goldcalling, and protus. Learn more about these services and how you can use them on automating your business.
4) Send a postcard.
Another effective means of following up with your prospects is by sending postcards. Today, there are advertising services that offer postcard marketing to businesses.
All you have to do is choose your own postcard design online, customize your postcard and the company will take care of everything for you- from creating the postcards, addressing them, to sending them out. You can even make arrangements so that the postcard marketing company can send another postcard after a week, a month, or whatever time interval you prefer.
5) Accept online payment.
This is another important enhancement for your online home based business. Most online merchants allow customers to purchase online and make a credit card payment. This is an enormous convenience for your buyers.
About the Author:
Melanie James has spent the last 14 years working with businesses to implement quick, effective and inexpensive changes to their businesses to increase productivity and their bottom line.