If you’re an online homebased business owner, then you need to start thinking about creating or acquiring a plan to automate your marketing. Since most online businesses make use of an automated system in promoting their products and services, you’ll find it harder to keep up with the competition if you don’t start thinking about your own marketing plan.

Here are five steps on how you can start automating your home based business:

1) Set up your “capture page”.

What is a capture page? It is a page that contains a teaser of information. The viewer would be required to enter his e-mail address in order to be able to read the rest of the information. By presenting a compelling reason, you can capture the reader’s interest and make him want to know more.

Capture pages are great to start building your e-mail list. Not only will you be able to collect e-mails, you’ll also be able to get in touch with people who are really interested in your business. (more…)