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Customers Are Happier Paying with Business Credit Cards

Melanie James — Fri, 24 Apr 2009 00:32:47 +0000

If you’re business involves wholesale merchandising or if you offer services to other small businesses such us printing, cleaning, shipping, repairing and other services, it’s time to consider accepting small business credit cards.

Checks are a hassle!

Today, most wholesale merchants and service establishments only require check as payments from small businesses. Most purchases come in large bulks or large orders, paying in cash is not practical and writing a check isn’t a viable option

Issuing checks may be an inconvenience not only for paying customers but for your business as well. With issued checks you usually need to wait for a few days before you can cash them. Also, you would still need to go out of your way to go to the bank and deposit those checks.

Accepting Business Credit Cards

Well, now you don’t have to go through all these trouble. By accepting business credit cards, you are not only making your customers happy, you are also giving yourself ease and convenience in managing customer payments. How do business credit cards make your life so much easier? Well, for one you don’t have to go to your bank to cash them. And two, you don’t have to put up with delayed payment because you have to wait for the checks to be cleared.

Your customers in turn will feel much more at ease in doing business with you because they don’t have to go through the hassle of issuing checks every time they need to make a purchase from you. Additionally, a business credit card gives them the freedom to choose whether they want to pay their purchases in full or in installments. Also, your customers would more likely want to take advantage of their chance to win rewards if they use their small business credit cards more frequently.

Furthermore, they don’t have to wait until they have enough cash in hand before they visit your establishment for an equipment repair, a printing job or a rush delivery.

Your customers will be able to run to your business for anything they need without worrying about paying cash up front or issuing checks.

Happy Customers Are Good for Business

Making customers happy can be only good for your business. If they can purchase from you or request a service from you anytime they need, customers would most likely be making more purchases and requesting for more services from your business.

If your customers feel that your business is a reliable establishment that accepts a business credit card at all times, they will never bother going to a different merchant. On the other hand, if you don’t give them the option to pay using their business credit cards, they might be forced to go to a different business establishment who will be more willing to give them what need.

Think about all these opportunities you will be missing if you don’t act now by accepting credit cards for small businesses. Don’t let your business get behind. Make your customers happy and you’ll surely get the most productivity and benefit for your business.

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About the Author:

Melanie James has spent the last 14 years working with businesses to implement quick, effective and inexpensive changes to their businesses to increase productivity and their bottom line.

Accepting Credit Cards: A Strategy to Boost Your Business

Melanie James — Fri, 24 Apr 2009 00:08:38 +0000

Online marketing is the modern way to do business. If your business already has a website, then you have already noticed an increase in your sales and customer potential.

Aside from creating a professional business website and making sure that its user friendly, there is another thing that you need to consider. What, you may ask?

Accept credit cards. Accepting credit cards from your customers will not only boost your sales, it will also give your business a better reputation.

Credit Cards Are a Must!

As we all know, almost everyone who is old enough to qualify for a credit card have one. And it is also a well-known fact that everyone who owns a credit card obviously use it in making purchases whether at regular stores or at online retail shops. Imagine how many potential sales you will be losing just because your customers are not able to purchase from you using their credit cards.

When a prospective buyer visits your business website and sees a product that he wants, your buyer might get disappointed to find out that your business only accepts cash purchases. The next time around, this same buyer may not even bother to visit your website again because he knows that you’re not accepting credit card transactions.

Advantages of Credit Card Payment

Remember, people always prefer what is more convenient for them. With a credit card, a person can instantly purchase a product he likes in just a few, simple steps without even going out of his house or office. This enormous convenience is one of the major reasons why most people prefer online shopping.

Another reason, is of course, most often than not, they don’t have the cash to make the purchase at that very moment.

A credit card gives your customers the opportunity to buy the product they want in advance, and pay them at a later time when they have the money.

Protect Your Customers

However, accepting credit cards require that your business can assure the security and safety of your customer’s personal information. With the prevalence of identity theft and credit card fraud, customers are also wary about making online purchases. Thus, it is very important that your website is embedded with SSL or Secure Socket Layers of at least 128 bit.

Customers will know that you are using SSL encryption when they see a padlock icon at the bottom right side of their browser. This way, your customers will feel at ease at placing orders and filling up their credit card information at your website.

Another credit card marketing strategy that your business needs is having a customer support system. When you accept credit card payments, you should be able to provide quick response to your customers regarding the status of their order, the status of their payment as well as the shipping details about their orders.

Be sure that you can provide support to your customer’s queries about matters concerning their purchase. Following these credit card strategies will surely increase your customer base and boost your sales in no time.

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About the Author:

Melanie James has spent the last 14 years working with businesses to implement quick, effective and inexpensive changes to their businesses to increase productivity and their bottom line.