If you have started to introduce your business in the internet, then it’s about time your business should accept credit cards online. If you’re having second thoughts about accepting credit cards from your customers, you should be happy to know that it’s not really that complicated.
In fact, once you’ve accepted credit card payments, you may be surprised to find that this new system payment actually works to your advantage.
Accepting credit cards online is a great opportunity to widen out your market.
People who cannot go out of their way to visit your establishment, but would like to buy your products or avail your services can conveniently do so through the internet.
Since, more and more people today prefer to make their purchases online, think about the earning potential your business will enjoy simply by accepting credit card payments.
Third Party Provider
In order to be able to accept credit card payments, a business must first establish itself as a legitimate merchant. This will allow a business to be accepted as a partner with one of the business merchant services. A business merchant service is a company that processes credit card payment or credit card transactions of your business.
One of your options for a merchant credit service is a third party provider. A third party provider handles all your credit card transactions which mean all information regarding all credit card payments to your business are managed on your behalf. With this kind of arrangement it is very important to ensure that the third party provider you do business with is reputable and legitimate.
Internet Merchant Account
Another option is by applying for an Internet merchant account. This way, you will be handling your own account and process all credit card payments you receive through the internet.
For most business owners, this is the option they prefer because they do not have to entrust their finances with a separate company. Also, many businesses find that an Internet merchant account is one of the cheapest options they can avail.
What About Security?
If you already have set up your own Internet merchant account, then you’re ready to accept credit card payments. However, make sure that your customers can do their online transactions safely.
A website that uses SSL or Secure Socket Layers is the best way to ensure that all information that is entered by your customers will not be hacked or stolen. A secured website has a padlock icon which your customers can find at the bottom right corner of their browsers.
Providing security to your customers is very important when it comes to accepting credit cards online. Customers will not be taking any chances in purchasing from you or doing business with you if they are not one hundred percent sure that their credit card information is safe with you.
If you’re aiming for an increase in your sales and your customer base, then accepting credits is indeed the right move for your business. As long as you do all the necessary steps to ensure that all credit card processing will be done securely, you should be seeing the positive results instantly.
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About the Author:
Melanie James has spent the last 14 years working with businesses to implement quick, effective and inexpensive changes to their businesses to increase productivity and their bottom line.